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Swiss chocolate maker Lindt & Sprüngli has opened its first retail store in South-East Asia, at The Exchange TRX in Kuala Lumpur. Two more KL shops, at Merdeka 118 and Mid Valley Megamall, are expected within the next month. (The Star)
Where and when
- Location: Lot C29.0, Concourse Level, The Exchange TRX, Persiaran TRX, Kuala Lumpur
- Hours: Daily, 10am to 10pm
What's inside
The store carries more than 200 Lindt products. Highlights reported by The Star:
- A Lindor pick-and-mix counter with up to 19 Lindor flavours, many of which you can only get at this store
- Soft-serve ice cream in chocolate-dipped cones
- Chocolate tablets from Extra Creamy milk to 70% to 90% dark
- Trained chocolate advisors on the floor to help you choose
Why Malaysia first
Iva Hristova, Lindt & Sprüngli's CEO for emerging markets, told The Star that the brand chose Malaysia for its multicultural market and for its local partner, retail group Valiram. She called Malaysia the company's "door-opener" to the region. Lindt plans to expand carefully over the next two years, with Singapore next and then Indonesia and Thailand. Hristova also said Malaysia-specific flavours will arrive within the coming year.
Why it matters
It is a vote of confidence in KL as a launchpad for the region. For local chocolate lovers, the bigger draw is the store-exclusive Lindor flavours and the Malaysia-specific range promised for next year.
If you are checking halal status before you buy, look for the certification on each product or ask in store, since The Star's report does not cover it.
Sources
- Luxury Swiss chocolate brand Lindt opens first retail outlet in South-East Asia in KL — The Star, 2026-10-28